Explore Georgia Launches Marketing Campaign and Travel Guide to Support Tourism Recovery – On Common Ground News


Governor Kemp approves $ 1 million grant to support tourism in a variety of digital and print media

ATLANTA Explore Georgia, the state tourism board within the Georgia Department of Economic Development (GDEcD), today (May 3) announced several new initiatives aimed at increasing visits and supporting the resumption of tourism in the state. At a virtual event at the Georgia Aquarium, Explore Georgia launched a new marketing campaign, “Ready. Together. Georgia. “, Unveiled the latest” 2021 Explore Georgia Official State Travel Guide “and highlighted $ 1 million in new tourism industry grant and cooperation opportunities made possible by Governor Brian P. Kemp’s amended budget for exercise 21.

“As more people are vaccinated and want to travel, tourism is a top priority for Georgia’s economy, and I am committed to ensuring both its recovery and continued success. I was happy to approve an additional $ 1 million to help communities across the state restart their tourism marketing after a year where their primary source of funding has been significantly affected, ”Governor Kemp said. “This will continue to strengthen our recovery efforts, help our state’s tourism industry get back on its feet and welcome more visitors to Georgia.”

State officials say Georgia is experiencing positive trends in tourism. National data on visits tracked by Arrivalist shows the total number of trips to or within the state increased 75% in March year-over-year and 23% from the first quarter 2020.

“Despite the challenges that tourism has faced, our Explore Georgia team have found creative ways to promote safe travel to Georgia. With the support of Governor Kemp and our tourism partners across the state, we have been able to ensure Georgia is in the best possible position as we begin the recovery, ” shelps Pat Wilson, curator of the GDEcD. “Statewide, we are seeing evidence that tourism – despite the pandemic – has remained strong and will thrive for years to come. “

Ready. Together. Georgia. is launching this week on a variety of digital and print media to celebrate National Travel and Tourism Week. Informed by travelers’ sentiment, the campaign highlights a mix of urban, coastal and small town destinations statewide, pairing iconic images with active calls for travelers to get out and explore, officials said in a statement. Press release.

In time for summer travel planning, the “Explore Georgia 2021 Official Travel Guide” includes ideas for exploring all over Georgia. Produced by Blue Sky Agency in Atlanta, the cover of the guide features a call to action: EXPLORE. In each letter, a photo – taken by real Georgian travelers – provides insight into the state’s most loved, inspiring and unexpected destinations. The “2021 Explore Georgia Official Travel Guide” is produced in partnership with Atlanta Magazine Personalized media and is available free of charge. The guide can be requested online at ExploreGeorgia.org, by calling 1-800-VISIT GA, or at one of the state’s nine tourist information centers.

Georgia’s ‘open for business’ approach and vaccination success have given the travel industry the license to operate, responding to a steady increase in demand as travelers convert a year of pent-up demand into solid travel plans, ”said Mark Jaronski, Deputy Tourism Commissioner at GDEcD.

In the United States, the travel industry is celebrating the Annual National Travel and Tourism Week (NTTW), May 2-8, 2021. Through the theme Power of Travel, it highlights the essential role that travel will play in economic recovery. efforts and chart the way forward. The celebration unites communities across the country, highlighting what travel means for American jobs, economic growth and personal well-being.

“NTTW takes on special significance this year as the travel industry seeks to rebound quickly from the pandemic and accelerate recovery efforts,” said US Travel Association President and CEO Roger Dow. “The past year has been incredibly difficult, but we have seen the power of the travel industry shine through in the way we have come together and supported each other during this crisis.”

For more information on National Travel and Tourism Week, visit www.ustravel.org.

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