Invest in Africa – How to Become a Travel Agency in Kenya

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As any seasoned tourist will tell you, the best safaris in Kenya are the result of meticulous planning and collaboration between a Kenya travel agency and its client. Lately, there is an increased demand for more tourism products, and therefore a significant number of entrepreneurs see the industry as a haven for investment.

This growth in tourism has been spurred in part by a burgeoning local middle class and its appetite for luxury and medium luxury holidays in Kenya. The new market is a welcome addition to traditional international arrivals heading to a country globally revered for its exceptional safari experiences.

Given the above, what do you need to know before creation of a travel agency in Kenya? In this article, we discuss the key things you need to address when diving into Kenya travel and tours.

1. Choose a niche

Kenya is a melting pot of different attractions and cultures. As such, various travel packages are emerging.

To distinguish yourself as one of the best travel agencies in Kenya, you will therefore need to identify a niche market. This clarifies your area of ​​interest and helps you deliver the best Kenya vacation experiences in that niche.

The most well-known types of tourism in Kenya are wildlife and beach tourism, sports tourism, adventure tours, and culture and heritage tours.

However, there are also lesser known segments which include agritourism, business tourism and ecotourism.

When choosing a niche, you can choose to narrow down your options based on the geographic location you wish to operate. This will depend on the attractions you hope to cover.

Alternatively, you can choose a niche based on your target market and the type of safaris you will offer them. Here you consider whether it will be a budget safari, a luxury safari or an average luxury safari.

2. Choose your business partners

The other crucial consideration is who your business partners will be.

Depending on your niche market, which hotels operate in the area you want to cover? Are there native professional guides you can hire? Who are the most reliable ticket agents?

Establishing a good working relationship with other industry players is essential as companies are highly symbiotic enterprises.

It is therefore advisable to find out what types of galleries, parks, museums and reserves are present in your proposed area of ​​activity and their admission requirements.

An excellent Kenya travel agency is able to seamlessly deliver the ultimate Kenya vacation by combining the best that all of these different players have to offer.

In other words, the client must be able to recall the experience. With most memorable safari tourscustomers may not even be able to tell who did what, just that the whole experience was exhilarating.

Such is the power of the best travel agencies in Kenya – they harness the input of each industry player and weave it into a cohesive unified product.

3. Logistics

As discussed below, one of the requirements for registration of a travel agency in Kenya is to have a registered office or registered office.

The office should be staffed and equipped. This includes furniture, computers, etc.

Since tourism is a travel-intensive business, you will also need to think about how your business intends to meet the transportation needs of its customers.

Generally, the best travel agencies in Kenya are the ones that provide reliable and convenient inland transportation to their clients throughout their vacation in Kenya.

When it comes to road trips, the company offers comfortable safari vans and 4X4 Land Cruisers suitable for the terrain on which visitors are about to embark.

These companies also handle the traveler’s airport transfers and domestic ticketing when domestic flights are required.

4. Conditions of registration

Now let’s move on to the most formal part of the whole planning process; registering your business.

To operate legally, a travel and tour agency in Kenya must be duly incorporated in accordance with the law. Incorporation is the process of registering the company with the Registrar of Companies.

To set up the company, you will need the following documents:

  • The constitutive act of the company
  • The statutes of the company
  • Copy of the lease contract where your offices are located (if under lease)
  • Copy of company KRA PIN certificate
  • List of administrators, copies of their KRA PIN certificates and ID cards/passports.
  • Proof that the company manager is certified by the IATA (International Air Travel Association). This applies to travel agencies in Kenya who intend to sell air tickets.

A lawyer could help you with this.

Upon incorporation, the company must also obtain the necessary business licenses required in its field of activity. These include obtaining a license from the Tourism Regulatory Authority and taking out licenses and permits from the county government.

5. Marketing Strategy

Finally, you will need to consider your company’s branding and marketing.

What does your brand represent and what marketing strategies suit it best?

To deliver the best safaris in Kenya, your brand needs to stay aware of its customers’ needs and keep abreast of their interests.

One of the best ways to do this is to have an online social media presence where your staff can constantly engage with your customers.

Also, be sure to offer attractive and lucrative packages that will appeal to your market segment. Along the same lines, you might consider having price swings in your niche; so that you have different products for different kinds of customers in your market.


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