Contiki, the social travel company for 18- to 35-year-olds, announced this month that it will prepare for a more sustainable future, starting with the appointment of the brand’s first-ever chief sustainability officer, Tasha Hayes. .
Hayes will lead efforts to accelerate the United Nations Sustainable Development Goals to combat climate change and achieve full carbon neutral status through forest conservation in Australia, renewable energy in the United States and biogas energy in Thailand.
“Living sustainably is a non-negotiable at this point in the game. Our world is at stake and it is imperative that as a global travel brand we take responsibility for ensuring that our travels go the right way. more sustainable possible, ”Hayes said in a statement. “Our goal is to leave only a positive economic impact on the beautiful places we visit, and minimal carbon impact behind.”
Hayes will also work on new initiatives that support food insecurity alleviation in partnership with Flourish Forever and GreenBronx Machine, ensuring animal welfare in partnership with World Animal Protection and moving towards renewable energy in properties. owned by Contiki and in coaches around the world. .
“As the market leader for 18-35 year olds – a generation of activists, it is our responsibility to do everything in our power to reduce the carbon footprint of travel, mitigate climate change and give back to life. ‘environment, to the people and places we visit, “said Hayes.
These changes are coming just in time for a new generation of travelers: In a recent survey of over 1,200 participants, Contiki found that 87% of Millennials and Gen Z travelers seek unique travel experiences that support and give back to local communities while fostering a sense of conscious travel.
“As travelers pack their bags, there is not only an increased sense of mindfulness and responsibility, but also an increased sense of curiosity and adventure. Travelers are so excited to be able to explore again that they book multiple trips at a time, ”said Adam Armstrong, CEO of Contiki.
“While everyone was grounded at home, dreaming of their next trip, so were we and the result is 70 new and truly amazing experiences. Our new trips offer more options and include adventures that meet the exact requirements. what our travelers have asked us to do.